jobs/ 簡約，並不簡單。

jobs/
簡約，並不簡單。

每一位 Apple 員工都會告訴你這裡的工作不輕鬆。
意味著你必須不斷地問：「為什麼是這樣？如何可以做得更好？」
也就是重新思索每個顧客體驗，直到去除所有的雜亂多餘，只剩下最基本好用且美好的部分。
有時可能是創造連死忠粉絲都愛不釋手的新產品功能、或是一通客戶支援電話，
有時甚至是在 Apple 專賣店內產品展示得恰到好處。


Simplicity isn't simple.

Ask anyone here. It’s hard work. It means forever asking, “Why is it this way?” and “How can it be better?”
It means rethinking every customer experience until the clutter has fallen away — until all that remains is what’s essential, useful, and beautiful.
That might be a new product feature that delights even die-hard fans.
It might be a customer support call, or even a display in an Apple store, arranged and lit exactly so.